The quickest way to shoot yourself in the foot when you think about starting a new venture is by jumping into a topic that you don’t a) know, b) care about, c) have time to invest in, or d) all of the above. Likewise, the opposite is true, as well, in that you can easily take charge of a particular topic or niche, if you’re already knee-deep into it, by pure virtue of just being passionate about it, whatever it is — I enjoy music and publishing.

As a front-end designer and developer by day, I could’ve tried to carve my niche in the web design industry. After all, there’s plenty of room in the UX/UI/HCI realm … lest I not forget all about the latest/greatest tech stacks, geekery, et. al. But really, my heart’s not into it. I love great design, but not at the expense of studying endless lines of code and documentation. My brain’s more partial to the spacial learning hemisphere, where I binge on the creative side. Hence, I’ve built an extension of myself built on top of my 10-year-plus tenure in the publishing industry and staking my mark, however small and by whatever means, into the proverbial ground. Hakuna Matata.